The XR software market continues to grow, but 2024 saw an interesting mix of new breakout success stories, unexpected shifts in user behaviour, and a fair share of app and game discoverability challenges. What does it take for XR titles to succeed in today's market environment?

Gain expert insight into the latest market and performance data for XR games and apps across all popular platforms in this comprehensive report based on original research and analysis by CGA. We examine the emerging market dynamics that affected XR developers and XR software sales in 2024, breaking down revenue estimates for top titles and exploring how these may relate to diverse factors such as price points, genre choice, comfort levels, age ratings, and star reviews. The full table of content can be found here.
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The report is available both as a standalone document or bundled with our comprehensive dataset, which includes revenue and ownership estimates for titles on Meta Horizon and Steam. This dataset also provides specific ratings-to-sales ratios for individual titles, allowing for more accurate future revenue estimations and in-depth analyses.